This policy explains how KROPPA REKLAM YAZILIM VE TEKNOLOJİ HİZMETLERİ ANONİM ŞİRKETİ ("Kroppa", "we") uses cookies and similar technologies on loyetta.com (the "Site"), and how you can manage your choices. For general information on how we process personal data and on your rights, see our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that a website stores in your browser. For the same purposes we also use your browser’s local and session storage and measurement code embedded in pages (pixels); in this policy we refer to all of these as "cookies".
First-party cookies are set by us; third-party cookies are set by service providers such as Google. Session cookies are deleted when you close your browser; persistent cookies remain on your device for the stated period.
2. Necessary and Functional Cookies
These cookies are needed for the Site to work and to provide features you request; they do not depend on your consent. You can delete them in your browser, but some features may then not work.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
loyetta-language | Loyetta | Remembers your language. | 1 year | Cookie |
loyetta-ip-region | Loyetta | Stores your country code to suggest a matching language (your IP address is not stored). | 24 hours | Cookie |
loyetta-geo-popup | Loyetta | Remembers your answer to the language/region suggestion. | 1 year | Cookie |
loyetta-cookie-consent | Loyetta | Stores your cookie choice. | Until you clear it | Local storage |
loyetta-language-manual | Loyetta | Remembers that you chose the language yourself (no automatic redirect). | Until you clear it | Local storage |
loyetta-corporate-email | Loyetta | Keeps the business e-mail you entered in our tools on your device so you do not have to retype it in forms. | Until you clear it | Local storage |
loyetta-exit-intent, loyetta-ask-*, loyetta-budget-result-sent | Loyetta | Ensures that information pop-ups and result notifications appear only once per session. | End of session | Session storage |
Google reCAPTCHA | Form pages only; protects our forms against abuse by automated software. | Set by the provider | Cookie |
3. Analytics Cookies
These help us understand how the Site is used. They are set only if you choose Accept in the cookie banner.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors to produce usage statistics. | 2 years | Cookie |
_ga_<ID> | Google Analytics | Maintains session state. | 2 years | Cookie |
4. Advertising and Marketing Cookies
These help us measure the effect of our ad campaigns. They are set only if you choose Accept in the cookie banner.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_gcl_au, _gcl_ls | Google Ads | Measures conversions from ad clicks (_gcl_ls is stored in local storage). | 90 days | Cookie |
doubleclick.net | Cookies on Google’s advertising domain; ad measurement and remarketing. | Set by the provider | Cookie | |
_fbp, _fbc | Meta | Measures the effect of Meta ads; _fbc stores the ad click that brought you here. | 90 days | Cookie |
lastExternalReferrer, lastExternalReferrerTime | Meta | Stores the external source you came from, for ad measurement. | Until you clear it | Local storage |
__obref, oaiq_* | OpenAI | Measures conversions from OpenAI ads (oaiq_* is in session storage). | 1 year | Cookie |
loyetta-first-touch, loyetta-last-touch | Loyetta | Stores the campaign source of your first and latest visit (UTM, gclid) and adds it to your request when you submit a form. | Until you clear it | Local storage |
5. If You Do Not Consent
The Site uses Google Consent Mode. If you do not consent, Google tags neither set nor read cookies, but may send Google limited cookieless signals (e.g. timestamp, browser information, referring page), which Google uses for aggregated measurement modelling. The Meta and OpenAI pixels are not loaded unless you consent.
6. Embedded Videos
YouTube videos on our pages do not connect to YouTube until you press play. When you play a video, YouTube (Google) may set its own cookies.
7. Managing Your Choices
- On your first visit you can choose Accept or Decline in the cookie banner; both options are given equal weight.
- You can change your choice at any time with the Cookie Preferences link at the bottom of every page. When you choose Decline, analytics and advertising cookies previously set with your consent are deleted from your browser.
- You can also delete or block cookies in your browser settings: Chrome, Firefox, Safari, Edge.
- To opt out of Google Analytics on all websites, you can use Google’s browser add-on.
8. Legal Basis
We use necessary and functional cookies on the basis of Art. 5(2)(c) KVKK (entering into or performing a contract) and Art. 5(2)(f) KVKK (legitimate interest), and analytics and advertising cookies only with your explicit consent (Art. 5(1) KVKK; for EU visitors, Art. 6(1)(a) GDPR). For international transfers through third-party cookies and for your rights, see our Privacy Policy.
9. Changes and Contact
We update this policy when the cookies we use change; the date at the top shows the latest update. If you have questions, write to [email protected].
